Streampunks: YouTube and the Rebels Remaking Media Book was a great book written by Robert Kyncl with Maany Peyvan and it was a great book. Robert Kyncl is the Chief Business Officer at YouTube where he oversees all business functions such as content, sales, marketing, and operations. Previously, Kyncl was Vice President of Content Acquisitions at Netflix.
The book highlights YouTubers like John Green, Casey Neistat, Lilly Singh, Hank Green, Jenny Doan, Shane Smith and many other popular YouTube stars. The book layout is great every chapter highlights another YouTube star.
I learned so much about how YouTube has changed the video industry and how YouTube has helped the cable industry promote shows. Shows that upload clips to YouTube have higher ratings then shows that do not. I learned about YouTubes ranking algorithms that goes by the length of time viewed rather than the number of views.
One thing I learned was how Justin Bieber used YouTube as his platform to get a record deal. I read that viral videos do not build long-term subscribers like long-dedicated audiences that are built over years of video creation. Audiences are built on great video with a consistent content release schedule.
Robert Kyncl explains YouTube Red and how original content works. He writes about how YouTube Red is aimed more towards the mobile users of YouTube. He explains how YouTube Ped pays content creators and what the advantages of YouTube Red are as a consumer.
I think this was a great book I learned more about YouTube then I ever knew. I truly believe this book is a must-read for anyone wanting to build a YouTube audience or wants to get into social media marketing. This should be a must for anyone wanting to advertise or make money on YouTube.