Disney on Thursday finally unveiled how it will compete in the streaming video business now ruled by Netflix.
The Mouse House gave media types and investors a first look at Disney+ — its “family friendly” video streaming service — at its annual investors’ day on Thursday. It will start Nov. 12 and cost subscribers $6.99 a month
The company’s foray into streaming has been a top priority for Disney boss Bob Iger as Disney+ is being launched into a saturated market dominated by Netflix and Amazon. Tech giant Apple has also announced plans to launch its own streaming service later this year.
“Deciding how to navigate this was not easy for us,” said Iger, who spoke on stage at Disney’s Burbank, Calif., headquarters.
Calling it an “exciting and challenging time” for Disney, Iger said the service will be built around five Disney properties: Disney, Pixar, Marvel, LucasFilm and assets it acquired from Twenty-First Century Fox, like National Geographic.
It will be the only place to stream Disney’s biggest movies after they’ve run in theaters. It will include original content, too.
Via New York Post