Apple got caught with its hand in the cookie jar before when privacy experts protested the use of a universal device identifier or UDID. Apple used this information to track the online preferences of iPhone and iPad users. Device tracking is back with iOS 6, courtesy of a new tracking technology: IDFA, or identifier for advertisers.
If you want to turn off device tracking using the IDFA on your iOS6 device, do the following:
- Click on Settings.
- Click on General to access the General Settings.
- Click About
- Scroll down and click on Advertising.
- Set Limit Ad Tracking to “ON”.
- The is Default On.