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Day: May 7, 2018

  • May 7, 2018

    Oracle Now Getting Into AI

    As part of its pledge to extend autonomous capabilities across its entire Cloud Platform, Oracle today announced the availability of Oracle Autonomous Analytics Cloud, Oracle Autonomous Integration Cloud, and Oracle Autonomous Visual Builder Cloud. With built-in advanced artificial intelligence (AI) and machine learning algorithms, these groundbreaking new PaaS services automate and eliminate key tasks to enable organizations to lower cost, reduce risk, accelerate innovation, and get predictive insights. Oracle Microsoft better not follow suite adding Cortana to Microsoft SQL.
  • Hulu now has over 20 million U.S. subscribers – that’s up from the 17 million-plus it claimed in January. The news of its subscriber growth is being delivered alongside a series of pitches to advertisers at the company’s Upfronts presentation in New York this morning, where it’s also touting its upcoming original series and detailing its new ad products. One of those will be of particular interest to Hulu’s users, too – the company will at last allow subscribers to download shows to watch offline. TechCrunch Hulu has been so far behind on offlining content Amazon was the first to do offline video.
  • Texture is an all-access pass to the world’s best magazines. To keep things working smoothly, older versions of the app sometimes need to be retired. After June 30th, 2018, the Texture Windows app will no longer be available. Your Texture subscription will continue to be available on compatible phones or tablets running iOS or Android and on Fire HD tablets along with ongoing access to all the magazines you have selected as your favorites. Texture The Apple take over has begun. The Texture app for Windows has not been updated in a very long time and is terrible on Windows 10.
  • Regardless if you’re a neophyte in the market, a buzzing name in the industry, or a giant conglomerate, one thing is for sure: your marketing game will always have to be on part with the market’s needs, or your business will be in big trouble. As such, chances are you’re likely on the lookout for the tools of the trade that will get the job done. Call marketing might be one of these aces in the hole. If you’re a bit at odds if you think a call tracking strategy really is for you, then perhaps a few numbers can help convince you to leverage on this reliable tool. IfByPhone numbers, as reported by Search Engine Land, indicate that 43-percent of estimated conversions will come not just from searches, but from calls. In fact, if your ad contains a phone number, you’re likely to get a 10-percent boost in clicks. If you’re still in need of convincing, here are other reasons why businesses can benefit from call tracking: Access a wealth of data that can be tailored to your needs. On its rawest form, call tracking does track calls – but it can also track so much more data than businesses could realize. The wealth of data call tracking offers can range from getting caller statistics, to identifying key parts of your campaigns that they regularly access, to being able to identify trends and inconsistencies that can be happening throughout your operations. This data, while a bit overwhelming to bear, can be used to improve your company’s performance by a much higher degree when integrated with your campaigns properly. Get a way to improve your evaluation process. When your company succeeds in customer acquisition, one recommended course of action is to of course evaluate just how successful that particular strategy...