Day: September 22, 2017

  • NVIDIA’s Shield TV promised to be an Android set-top box for gamers, and in that sense, it delivered. The company first released it in 2015, but its updated version cut down on price by bundling the $50 remote in to make the base-tier $200 version more cost-efficient. Now they’re dropping that price down to $180, which is an even better deal. (In the UK, the NVIDIA Shield has only been available with a controller. The basic remote-only version will be available from October 18th for £179.) NVIDIA is keeping the $200 tier by bundling in its normally $60 controller alongside the included remote. Both of those lower-priced options come with 16GB of storage, though the $300 Shield TV Pro model increases that to 500GB. Otherwise, all the Shield set-top boxes have the same access to streaming services at 4K HDR quality. Engadget I like this hardware but I just don’t see this being able to compete with big players like Apple, Roku, Amazon, and Google. I think the support is lacking from the major companies which will make getting this off the ground difficult.
  • Microsoft’s HoloLens headset has been slowly pivoting towards commercial markets over the past year. NASA, Volvo, Lowe’s, Audi, and Volkswagen are all testing HoloLens for various reasons, and now Ford is expanding its use of Microsoft’s headsets after an initial pilot phase. Ford is using HoloLens to let designers quickly model out changes to cars, trucks, and SUVs. This allows designers to see the changes on top of an existing physical vehicle, instead of the traditional clay model approach to car design. Ford is still using clay models, but the HoloLens can be used to augment additional 3D models without having to build every single design prototype with clay. It’s one of the more interesting ways we’ve seen businesses use Microsoft’s HoloLens, and it’s something customers will never see. A number of other companies are also using HoloLens for training purposes, much like how VR is used in the same way by businesses. The Verge It’s great to see tech like this get put into a practical use just like Google Glass is being used for the machine shops now.
  • If you’re a PC, I have good news for you. After a false start four years ago, Microsoft is finally about to open its first UK brick-and-mortar store. The technology giant has confirmed plans to open a flagship store in London on Regent Street at Oxford Circus. “This is one of the world’s most exciting shopping destinations and represents another step in our journey to meet our customers,” the company said in a blog post. It will be Microsoft’s first retail store in Europe. Currently the home of a Benetton store, the building Microsoft is likely to occupy is a block away from Apple’s flagship London store. One of London’s top shopping districts, the area receives half a million daily visitors according to Transport for London. CNET I don’t see many people at the Microsoft stores the one down the street from Microsoft was busy but I have not seen any others that busy.