Home » Business » Why Social Media Marketing is Important for Small Businesses
seo marketing

The power of social media marketing cannot be ignored especially for small businesses. Research has shown that about 72% of the small business enterprises that applied social media marketing recorded a significant increase in sales and profits. For a fact, social media marketing remains the cheapest form of marketing.

This makes it cost effective and ideal for small businesses since it does not add much to their expenditure budget. Creating an account/profile is free on most social media platforms. The cost only becomes significant if you need to enroll for paid ads to advertise your business brand.

Below are some of the reasons why social media marketing is important for small businesses.

1. Creating traffic

Social media marketing, especially through the common sites like Facebook, Twitter, and Instagram, create a lot of traffic. When a small business owner posts on the social media, his/her followers will view and comment. Sharing of the posts by many customers makes the post popular, reaches more people and the chances of acquiring new customers are very high. More traffic on your site will reflect more work, more deals and certainly more new customers.

2. Boosting site’s Search Engine Optimization ranking

A killer content is required on social media to boost your site’s SEO ranking. For a small business, coming up with such a content is somehow easier as opposed to a big business. This is because the big content space is used to explain just a few items hence much creativity is employed.

When your SEO ranking is boosted, many people will now be able to access your site after searching for any content related to your products. This will not only increase your customer base but also present you with an excellent opportunity to expand.

3. Opportunity to learn your audience/customers

Social media interactions provide any budding and existing entrepreneur with an opportunity to understand his/her audience. This, however, happens if you are keen enough to provide a good interaction environment in the conversations. After posting, your customers have a right to comment, like share or simply ignore the post.

The action taken will depend on how well you interact with your audience. They will always give you rough ideas or hints of what they want to hear or see. Some customers may send you a direct message requesting a change of quality to your product; others may send you suggestions while others may need your advice regarding your product.

How you respond to each of the above queries will determine whether you are going to keep all the customers or lose some. In short, always engage your audience to know exactly what is viable and what is not for them!

4. Introducing new products in the market

Launching new products on social media has better chances of reaching your target population than launching at your workshop. At the click of a button, your customers will get an insight of your new product and this creates a selling atmosphere.

There are many customers out there that like to try out new products. Reaching such audience via social media marketing is very easy. In fact, it is easy, less tiring and takes a few minutes to reach them.

Depending on your network response, you will be able to know whether the product is worth investing in or not. You don’t need dead stock especially if you are operating a small business!

5. Building brand loyalty

There is nothing better for a small business owner than knowing that there are loyal customers for his/her products. This gives the business operator confidence regardless of the prevailing market situations. Loyal customers normally stick with you through thick and thin hoping that everything will be good.

Gaining this kind of customers greatly depends on your interaction levels both on social media and personally. After gain loyal customers, you should make sure that you aim at gaining more while retaining the already existing ones. By doing this, your small business gains popularity and you will be assured of certain sales to your loyal customers.

6. Increasing customer base

Social media has become an opportune platform, especially for small business to increase their customer base. An opportunity to gain more audience is served on a silver platter and it is up to the business people to embrace it. Many websites like SocialGrand gives you an opportunity to gain real Instagram followers.

We all know how powerful Instagram marketing is! Gaining new customers is as important as maintaining the existing ones. Do not forsake one for other!

7. Healthier customer satisfaction

When it comes to customer satisfaction, every brand is on the fore front to maintain a good and healthy relationship with the customers. On social media, this kind of relationship is achieved through personalized and modified replies to comments and queries rather than computerized and generalized messages. Customers need to feel that their thoughts are considered!

While carrying social media campaigns for your budding or existing business, keep in mind that there are many other people trying to do the same out there. Competition is very stiff and therefore whatever measures you take, make sure that you stand out on social media!

Comments

comments

Latest

5 Sectors Where Smart Cards Are Improving Security
Gerber Dime Multi-Tool Item of the Day – Gerber Dime Multi-Tool
Apple News Here There And Everywhere
instgram Get more genuine Instagram followers with these tips and tricks
gopro GoPro’s Future May Lie with a Chinese Smartphone Manufacturer

Follow Us

Visit Us On TwitterVisit Us On FacebookVisit Us On GooglePlusVisit Us On PinterestVisit Us On YoutubeCheck Our Feed

Tech Geek Today

Tech Geek Today

MonTueWedThuFriSatSun
     12
3456789
10111213141516
17181920212223
24252627282930
       
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
      1
2345678
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
18192021222324
252627282930 
       
 123456
78910111213
21222324252627
28293031   
       
      1
2345678
16171819202122
23242526272829
30      
   1234
567891011
12131415161718
262728293031 
       
   1234
567891011
12131415161718
19202122232425
262728    
       
1234567
891011121314
22232425262728
293031    
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
  12345
6789101112
20212223242526
27282930   
       
      1
9101112131415
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
252627282930 
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       

Archives

Subscribe To The Technology Geek