Spotify, the popular music streaming app, is getting ready to launch a browser-based version of their service, but rumors of a potential drop in the price for their premium service don’t add up.
Spotify is focusing on 3 new main ideas:
Spotify is developing a browser-based version of its service. Currently, users have to download a specific program to access Spotify’s streaming service.
Spotify is planning improvements in discovery of music, including following the listening habits and playlists of influencers in addition to your friends.
One source says Spotify may be lowering ad-free subscription prices.
The rumor of Spotify lowing there prices are very speculative. Spotify pays too much of a percentage to record companies to lease their music for them to drop their prices. Spotify pays $7 of its $10/month fee for premium service to record companies. Spotify tried a price decrease in Spain and it didn’t work out for them.
Spotify is currently testing a version of the service that doesn’t require new users to sign up via Facebook. Spotify has 4 million paying users. They are hoping to expand that number by adding a browser-based version of the software.
I think this is a great move most common users that want to listen on their work computer probably do not have permissions to install leaving them using Pandora. I think this will definably help Spotify expand their user base.