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Roku leads streaming media player brand share among U.S. broadband households with 37% of installed base

New consumer research from Parks Associates reveals Roku is increasing its lead in the streaming media player landscape. As of Q1 2017, 37% of streaming media players owned by U.S. broadband households are Roku devices, up from one-third in Q1 2016. The firm’s latest industry report Reinventing CE: Transforming Devices to Service Platforms shows this increase in share of installed base puts Roku further ahead of its main competitors Amazon, Google, and Apple.

parks associates

The Roku such a great device I am glad to see it’s getting a big market share.

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