Home » Business » Pandora Revenue and Business Model

pandora

Pandora a decade-old company which relies mainly on advertising and subscription revenue and competes with traditional radio, satellite radio and upstarts like Spotify, Rhapsody, iHeart Radio, and TuneIn just to name a few.  Pandora’s subscription based service called Pandora One is $36 a year which allows for more skips and ad free listening.  Pandora has never disclosed how many Pandora One subscribers they have from research I have done on the internet the estimated number is 800,000.
The company has over 150 million registered users with about 52 million active listeners that have given Pandora almost a 6 percent share of the U.S. radio listening market.  The company has made huge strides on the mobile market clinching a spot in the top 25 most download apps.  But the company has admitted that they only make about $20 dollars for a 1000 hours of listening on the mobile app which is down in comparison to the $80 it makes on the PC for the same amount of listening hours.  The company lifted its 40 hour a month restriction to help gain more advertising revenue.
Pandora has taken some negative press after Timothy Westergren co-founder of Pandora said the company had 80,000 artists, 800,000 tracks in its library.  Spotify had made mention that they have over 15,000,000 tracks in there library which made Pandora look inferior but over all Pandora’s loyal fan base stood by them.
Pandora reported that first-quarter revenue rose 58 percent to $80.8 million blasting past analysts average forecast of $74.3 million as the company scooped up more advertisers.  Pandora a mostly free service that recommends music based on a listener’s playlists, also raised its full-year revenue outlook.

Comments

comments

Latest

internet The Best Satellite Internet Providers of 2018
google pixel 3 Google Pixel 3 Review
scam Various Online Scams And Keeping Safe
Google Pixel 3 Review
wordpress What are the benefits of WordPress hosting

Newsletter

Subscribe to The Technology Geek email newsletter to stay up to date on the latest tech news!

Follow Us

Visit Us On TwitterVisit Us On FacebookVisit Us On GooglePlusVisit Us On PinterestVisit Us On YoutubeCheck Our Feed

Tech Geek Today

Tech Geek Today

MonTueWedThuFriSatSun
   1234
567891011
12131415161718
19202122232425
2627282930  
       
1234567
891011121314
15161718192021
22232425262728
293031    
       
     12
3456789
10111213141516
17181920212223
       
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
      1
2345678
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
18192021222324
252627282930 
       
 123456
78910111213
21222324252627
28293031   
       
      1
2345678
16171819202122
23242526272829
30      
   1234
567891011
12131415161718
262728293031 
       
   1234
567891011
12131415161718
19202122232425
262728    
       
1234567
891011121314
22232425262728
293031    
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
  12345
6789101112
20212223242526
27282930   
       
      1
9101112131415
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
252627282930 
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       

Archives