Oracle unveiled its new Austin, Texas campus as a sales innovation customer experience hub to support increasing demand for Oracle Cloud and attract top talent to service the business.

“Oracle is expanding in Austin to attract, hire and train the best talent to support the unprecedented growth of our cloud business,” said Oracle Chief Executive Officer Mark Hurd. “This campus will help enable our customers to accelerate their Oracle Cloud adoption and drive success.”

The Austin complex features a 560,000-square-foot facility and spans 40 acres of Lady Bird Lake waterfront property that could ultimately support a workforce of up to 10,000. The campus also includes the adjacent 295-unit Azul apartment building for employees and the general public.

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Oracle has always wanted to be in cloud business Larry Ellison was an early investor in Sales Force the issue is changing their business model and making the transition.