A family of Green Bay Packers fans sitting on a website domain name — which they offered to give up in exchange for cash, lifetime season tickets, and Microsoft Surface Pro tablets — have come out on the losing end of a dispute with the NFL franchise and the tech giant.

The domain TitletownTech.com was of particular interest to the Packers and Microsoft last fall after they entered into a unique partnership to bring a technological and economic boost to an area near Lambeau Field in Green Bay, Wisc.

The Packers publicly announced plans for TitletownTech, an accelerator and lab space for companies and entrepreneurs, on Oct. 19, 2017. Partnering with Microsoft, the innovation center is part of Titletown, a 45-acre plot of mixed-use entertainment including a park, shops, restaurants, hotel and more just west of the stadium in Ashwaubenon, Wisc.

The idea calls for TitletownTech to include three initiatives: TitletownTech Accelerator, TitletownTech Venture Capital Fund, and TitletownTech Labs to “help the region’s emerging and existing businesses define and build new digital products, transform their operations through technology, and provide capital to launch new ventures.”

Microsoft and the Packers each committed $5 million to TitletownTech over the next five years and have pledged to donate all profits and capital returns from the VC fund to philanthropy and economic development. Last week, Microsoft President Brad Smith joined Packers executives as they provided an update from the under-construction TitletownTech near Lambeau.

Geekwire

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