Amazon Prime comes with plenty of perks, the main one being the free, fast shipping offered on purchases from the site. But would customers be willing to pay extra for the service? We’ll soon find out, as the price is going up in the US from $99 to $119.
It’s the first time in four years that the annual subscription has gone up, though monthly Prime members, who have the benefit of being able to cancel whenever they want, saw their fees increase from $11 to $13 in January.
The updated price will come into effect for new members on May 11
Following its introduction in 2005, Prime’s annual membership fee has seen only one increase, going from $79 to $99 back in 2014.
They have got 100 million active members on prime so you figure they had hike price to build the infrastructure.