Home » Microsoft » 5 Costly Mistakes To Avoid For A New Mobile App
distill

Having a mobile app is crucial for business development, but only if it’s done correctly. Often times, businesses invest in mobile app development and actually hurt their reputation through poor management and design. While a good app developer can strongly supplement a business’s success, a bad one can severely damage its consumer base. Here are several costly mistakes to avoid for a new mobile app.

Focusing On The Short Term

Apps are great tools for marketing and can help you increase awareness. However, sometimes people expect far too much from their new mobile app development. Apps take time to gain prominence, and a lot of work goes into promotion. When you first launch your app, don’t expect a steep rise in downloads right away. Instead, work on getting the word out and improving its navigation, readability and experience. Additionally, try not to expect the app to turn a profit in the short term. Under 2% of apps make money on their own. Focus on building a solid foundation for your app and improving it over time.

Pushing Too Many Notifications

While it’s true that an app can help you keep in contact with customers, it’s also true that too much communication can hurt your business. Too many notifications can cause annoyance, and a lot of pop-ups or advertisements are just as frustrating. Customers will like your app if it adds value and convenience to their daily life. In this case, less is more. Keep your design simple and attractive. Only enable push notifications when necessary. Don’t be tempted to add flash and fluff to your app, or your users will get irritated.

Ignoring The Analytical Data

Apps can give your business a huge amount of information pertaining to users. The data they collect can show you what demographics use your app, how many engage with it and how many install similar apps. The analytical data can give you valuable insight into your business activities and operations. Many new mobile app users shy away from using this data. But tracking key performance indicators like user churn rate can let you target and tailor your mobile app. Without these statistics, your app will most likely become stagnant over time. Take advantage of the services available to your new mobile app right away.

Omitting The Maintenance Costs

While many apps are free, there is also a good amount of upkeep to consider when launching a new mobile app. One of the biggest mistakes people make is not updating their app regularly. Your app should have the most relevant content on it at all times. This may seem simple at first, but it’s important that the upkeep and maintenance continues over time. To avoid this common mistake, start small — don’t include too many features. Keep your app manageable, and account for the time, money and resources that will dictate its success. Often, the more effort you put into the app, the better payoff you’ll receive.

Budgeting Too Little For Marketing

Businesses often launch an app with little or no promotion, condemning their new project before it even starts. When you are working on a new mobile application development project for your company, it’s important to promote it. Put a sign on your business window, tell your friends or post it on social media. Designate a “Launch Day” for your new virtual helper. Marketing your app can help you gain traction and will enable it to stand out from all the other ones available to the consumer. Be sure to promote your new app, and then deliver on your promises with an exemplary user experience.

Your new mobile app can be a great addition to your business. Businesses that are new to mobile apps might get overly excited. Avoid creating an app that frustrates your customer more than it helps them. Make sure your expectations for your new mobile app are prudent. Take into consideration that app upkeep can cost time and resources. Moreover, take advantage of the analytical feedback apps provide and utilize it to increase your revenue. Finally, market your app before you launch to peak the public’s interest. Your business will gain a distinct competitive advantage if you avoid these costly mistakes for a new mobile app.

Comments

comments

Latest

pocketcast Pocketcast App Review
Reliable Hosting Basic Factors of Reliable Hosting Provider
Augmented Reality 5 Ways Augmented Reality Can Improve the Learning Experience
enterprise software Is Enterprise Asset Management Software worth the cost?
computer repair Réparation Ordinateur 101: 7 Signs You Need Professional Computer Repair Services

Newsletter

Subscribe to The Technology Geek email newsletter to stay up to date on the latest tech news!

Follow Us

Visit Us On TwitterVisit Us On FacebookVisit Us On GooglePlusVisit Us On PinterestVisit Us On YoutubeCheck Our Feed

Tech Geek Today

Tech Geek Today

MonTueWedThuFriSatSun
     12
3456789
10111213141516
17181920212223
24252627282930
31      
   1234
567891011
12131415161718
19202122232425
2627282930  
       
1234567
891011121314
15161718192021
22232425262728
293031    
       
     12
3456789
10111213141516
17181920212223
       
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
      1
2345678
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
18192021222324
252627282930 
       
 123456
78910111213
21222324252627
28293031   
       
      1
2345678
16171819202122
23242526272829
30      
   1234
567891011
12131415161718
262728293031 
       
   1234
567891011
12131415161718
19202122232425
262728    
       
1234567
891011121314
22232425262728
293031    
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
  12345
6789101112
20212223242526
27282930   
       
      1
9101112131415
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
252627282930 
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       

Archives